It is officially first Eve of Milady Trunk Show of 2025!

We are hosting an EXTENDED Eve of Milady Trunk Show from Thursday, January 30th until Saturday, February 8th! You will have 9 days to get in for an appointment.

Shopping during a Trunk Show is an exclusive, high-end shopping event where brides can try on the newest dresses from the Eve of Milady Couture, Boutique, and Amalia Carrara for a limited time. We will be offering some amazing trunk show promotions for brides who say YES to an Eve of Milady dress!

Call today to secure a spot!

Eve of Milady wedding dresses are in the $4000-$9000 price range. *Some exclusions may apply.

Save the date for our summer Eve of Milady & Amalia Carrara Trunk Show!! Thursday, August 22 until Saturday, August 24. See a the largest selection of Eve of Milady dresses in the state of Michigan at Piera’s Bridal. View dresses from the brand new collections in addition to gowns from previous collections not typically available to try on.

This will be such a special event and we cannot wait for our brides to experience this exclusive, high-end shopping experience and special trunk show promotions! Call today to schedule your appointment!

We will be offering our Eve of Milady Brides a special promotion on their special order wedding gowns during the Trunk Show.

July 13-19 we will be having a huge sample sale for brides - our store will be entirely filled with wedding gowns, accessories, & wedding wardrobe/second look dresses! We will have dresses starting at just $150!

In true sample sale fashion, Saturday, July 13th starting at 10am will be WALK-INS ONLY - First come, first served! Be here early for the biggest selection of dresses!!

Brides can bring 2 additional guests to shop with them and will get an hour and a half to shop and try on gowns during our sale.

Monday, July 15th through Friday, July 19th we will take appointments, but also walk-in brides will be welcome to shop anytime.

See an amazing selection of wedding gowns and accessories on sale. We also have dresses that would be perfect to complete your wedding wardrobe; dresses for your wedding reception, bridal shower, bachelorette party, or rehearsal dinner!!

We will NOT have any evening gowns (mother of the bride/room) on display to try on during the week of our sale (we will NOT be taking appointments for mother of the bride/groom, bridesmaids, or special occasion from 7/13 - 7/19).

Save the date for our spring Eve of Milady & Amalia Carrara Trunk Show!! Thursday, May 16th until Saturday, May 25, for a full 10 days see a the largest selection of Eve of Milady dresses in the state of Michigan at Piera’s Bridal. View dresses from the brand new collections in addition to gowns from previous collections not typically available to try on.

This will be such a special event and we cannot wait for our brides to experience this exclusive, high-end shopping experience and special trunk show promotions! Call today to schedule your appointment!

We will be offering our Eve of Milady Brides a special promotion on their special order wedding gowns during the Trunk Show.

Piera’s Bridal Annual EARLY Mothers Day Sale!

Monday, April 15 to Friday, April 19

After such an overwhelmingly great response to our Mothers Day Sale, we decided to bring it back EARLY this year! Summer wedding? We got you!! This event is exclusively for Mothers, Aunts, and Grandmothers of the bride/groom.

There will be a large selection of evening wear on sample sale and we will also have some new arrivals to share for those who have time to special order. We have a beautiful selection of gowns in all different styles and colors from sizes 4-26W.

By appointment - call to reserve your spot!

Appointments are 1 hour long

We will allow groups of 3 max (including the person shopping)

Save the date for the Eve of Milady & Amalia Carrara Trunk Show of 2024!! Thursday, January 25 until Saturday, February 3rd, for 10 days see a the largest selection of Eve of Milady dresses in the state of Michigan at Piera’s Bridal. View dresses from the brand new collections in addition to gowns from previous collections not typically available to try on.

This will be such a special event and we cannot wait for our brides to experience this exclusive, high-end shopping experience and special trunk show promotions! Call today to schedule your appointment!

We will be giving our Eve of Milady Brides 10% off their special order wedding gowns during the Trunk Show.

It is officially our last Eve of Milady & Amalia Carrara Trunk Show of 2023!! Thursday, November 30 to Saturday, December 2nd, see a the largest selection of Eve of Milady dresses in the state of Michigan at Piera’s Bridal. View dresses from the brand new collections in addition to gowns from previous collections not typically available to try on.

This will be such a special event and we cannot wait for our brides to experience this exclusive, high-end shopping experience and special trunk show promotions! Call today to schedule your appointment!

We will be giving our Eve of Milady Brides 10% off their special order wedding gowns during the Trunk Show.

After the overwhelming response to our Sample Sale Saturdays, we wanted to extend the event for our Special Occasion gowns! Piera’s Bridal will have sample sale evening and formalwear $200 and UNDER at Piera’s Bridal Alterations the second two Saturdays in November - Saturday, November 18th and Saturday, November 25th from 10-4pm!

In order to offer the best deals we will have sample sale evening gowns, mother of the bride/groom, and bridesmaid dresses that are $200 and UNDER at our alterations department. Walk-ins only!

Saturday November 18th and November 25th head to Piera’s Bridal Alterations for a HUGE selection of dresses! We will not be taking appointments - walk-in only. If there are no longer available fitting rooms when you arrive we will take your phone number and text you when a room becomes available.

We will have our sample gowns that are over $200 at our main store (by appointment only) and we will be taking appointments during our normal business hours.

Since we are no longer carrying bridesmaid dresses we have RACKS AND RACKS of sample dresses - this is a perfect opportunity for bridesmaids who need single dresses!!

After the overwhelming response to last years Sample Sale Saturdays, we are here for year two! Piera’s Bridal will be hosting our annual winter sample sale at Piera’s Bridal Alterations the first two Saturdays in November - Saturday, November 4th and Saturday, November 11 from 10-4pm!

In order to offer our sale-seeking brides some of the best deals we decided to bring all of our sample sale gowns that are $1000 and UNDER to our alterations department so our brides can search the racks for the perfect gown! Walk-ins only!

Saturday November 4th and November 11th head to Piera’s Bridal Alterations to find your perfect under $1000 gown! We will not be taking appointments - we will help brides on a walk-in basis only. If there are no longer available fitting rooms when you arrive we will take your phone number and text you when a room becomes available.

We will have our sample gowns that are over $1000 at our main store (by appointment only) and we will be taking appointments during our normal business hours.

Saturday, November 18th & 25 we will be hosting SPECIAL OCCASION Sample Sale Saturdays with clearance gowns from $50-$200!! See “Special Occasion Sample Sale” Event for details.

It’s time for our 2023 Summer Sample Sale! We are excited to be hosting two separate events this year; one for our brides and another for mothers of the bride/groom!!

From July 24-July 28 we will be having a huge sample sale for mother of the bride/groom, and all special occasion dresses! We will have dresses starting at just $50!

This special event will be by appointment only- Monday-Thursday from 10-8pm, and Friday from 10-5pm.

See a huge selection of evening wear perfect for a mother of the bride, mother of the groom, grandmothers, aunts, wedding guest dresses, and so much more!

It’s time for our 2023 Summer Sample Sale! We are excited to be hosting two separate events this year; one for our brides and another for mothers of the bride/groom!!

From July 15-July 22 we will be having a huge sample sale for brides - our store will be entirely filled with wedding gowns! We will have dresses starting at just $150!

Saturday, July 15th and Saturday, July 22 will be WALK-INS ONLY - First come, first served!

Monday, July 17 through Friday, July 21 we will take appointments, but also walk-in brides will be welcome to shop anytime.

See an amazing selection of wedding gowns and accessories on sale. We also have dresses that would be perfect to complete your wedding wardrobe; dresses for your wedding reception, bridal shower, bachelorette party, or rehearsal dinner!!

We will NOT have any bridesmaid or evening gowns on display to try on during the first part of our sale (we will NOT be taking appointments for mother of the bride/groom, bridesmaids, or special occasion from 7/15 - 7/22). There will be a special sale for Mother of the Bride dresses from Monday, July, 24 to Friday, July 28!! (See Summer Mom’s Sale Event for details).

Piera’s Bridal Couture is excited to host our Spring 2023 Eve of Milady & Amalia Carrara Trunk Show! See a the largest selection of Eve of Milady dresses in the state of Michigan at Piera’s Bridal starting Wednesday, April 26 until Saturday, May 6th. We are so happy to have the privilege of having the trunk show dresses in store for almost 2 weeks!

This will be such a special event and we cannot wait for our brides to experience this exclusive, high-end shopping experience and special trunk show promotions! Call today to schedule your appointment!

We will be giving our Eve of Milady Brides 10% off their special order wedding gowns during the Trunk Show. We are also offering an additional 10% off any Eve of Milady Sample gown purchased during this time!!!

Piera’s Bridal Third Annual EARLY Mothers Day Sale!

Wednesday, March 22 to Friday, March 24

After such an overwhelmingly great response to our Mothers Day Sale, we decided to bring it back EARLY this year! Spring wedding? We got you!! This event is exclusively for Mothers, Aunts, and Grandmothers of the bride/groom.

There will be a large selection of evening wear on sample sale and we will also have some new arrivals to share for those who have time to special order. We have a beautiful selection of gowns in all different styles and colors from sizes 4-26W.

By appointment - call to reserve your spot!

Appointments are 1 hour long

We will allow groups of 3 max (including the person shopping)

Piera’s Bridal Couture is hosting our FIRST Eve of Milady & Amalia Carrara Trunk Show of the year! Starting Thursday February 2nd until Saturday, February 5th see a special selection of Eve of Milady dresses in store! This is such a special event and we cannot wait to our brides to experience this exclusive high end shopping experience and special trunk show promotions! Call today to schedule your appointment!

We are so excited to welcome designer LAZARO to the Piera’s Bridal Couture collection in 2023!! What better way to welcome a new designer than hosting a trunk show with some of the best gowns from their collection!!

Our Best of Lazaro Trunk Show will run for 3 weeks!!

December 23 - January 21st by appointment

We will be closed Saturday, December 24 & Saturday, December 31st

See Lazaro Blog for details!

We are doing things a little differently this winter for our sample sale. We will be hosting our annual winter sample sale at Piera’s Bridal Alterations EVERY SATURDAY from November 5 - December 17th!

In order to offer our sale-seeking brides some of the best deals we decided to bring all of our sample sale gowns that are $1000 and UNDER to our alterations department so our brides can search the racks for the perfect gown! Walk-ins only!

Piera’s Bridal Couture will be closing for a few days to celebrate Piera’s wedding! Piera’s Bridal Alterations will remain OPEN by appointment. We will have someone at the store to answer the phone, emails, and to receive our packages, but we will not be allowing customers in the store Monday-Friday from August 1 until August 12.

Here is our schedule from Monday, August 1 - Saturday, August 13. This is for Piera’s Bridal Couture ONLY. Piera’s Alterations will remain open!

CLOSED Monday, August 1 - Friday, August 5

OPEN Saturday, August 6 - by appointment (no appointment fee for brides)

CLOSED Monday, August 8 - Friday, August 12

OPEN Saturday, August 13 - by appointment (no appointment fee for brides)

Monday, August 15 will begin our normal business hours

The Piera’s Bridal family appreciates your understanding and we are so excited to be able to celebrate Piera & Brad as a family!

The biggest sample sale of the year is happening from Saturday, July 16th until the end of the month, with an early access accessory sale starting on Thursday, July 14th!

Bridal gowns from $200

This year we are also doing an early access accessory pre-sale! Thursday, July 14th and Friday, July 15th stop by the store to see out sale accessories. Veils, headpieces, boleros, jackets, straps, belts and more will be on sale and available to shop shop before the official sample sale. Walk-in’s welcome to shop accessories only during our sale.

Appointments required to shop for bridal gowns, and we will be seeing limited mother of the bride/groom and special occasion appointments during the first week of the sale to better serve our brides!

Every sale item is FINAL SALE.

“Cash & Carry Only” - meaning you pay for your dress in full and bring it home with you! We will accept cash or credit/debit only.

Piera’s Bridal 2022 Mother’s Day Sale!

Monday, May 9th - Wednesday, May 11th

After such an overwhelmingly great response to our first ever Mothers Day Sale, we decided to bring it back this year! This event is exclusively for Mothers, Aunts, and Grandmothers of the bride/groom! We will have a large selection of our evening wear on sample sale and we will also have some new arrivals to share for ladies who have time to special order. We have a beautiful selection of gowns in all different styles and colors from sizes 4-26W.

By appointment - call to reserve your spot!

Appointments are 1 hour long

We will allow groups of 3 max (including the person shopping)

Piera’s Bridal Couture is hosting our spring Eve of Milady & Amalia Carrara Trunk Show. Starting Thursday, May 5 through Saturday, May 7. See a larger selection from Eve of Milady Boutique, Eve of Milady Couture, and Amalia Carrara gowns at Piera's for an exclusive high end shopping experience and special trunk show promotions! Call today to schedule your appointment!

Saturday $50 appointment fee required

Piera’s Bridal is officially having a Black Friday - White Saturday Sale this year! We will have our largest selection of bridal gowns and accessories on sale starting Friday, November 26 until Friday, December 3. We are waiving the Saturday appointment fee for Saturday, November 27th!

• Bridal Gowns starting at $200

• Informal/simple bridal gowns from $50

• Veils starting at $50

• Headpieces starting at $15

• Bridal accessories: shoes, over skirts, boleros, bodysuits, belts, straps, jewelry and more!

• Mother of the Bride/Groom dresses from $50

• Prom and Homecoming dresses starting at $50

We will be seeing everybody by appointment only, and will allow each bride to bring 2-3 guests to help her say “YES”!

Call to schedule your appointment! 586-566-7800

The biggest sample sale of the year is happening from Monday, July 12th - Saturday, July 31st!

Bridal gowns from $200

Prom & Homecoming, Mother of the Bride/Groom, and evening & formal gowns from $50

Flower girl & Communion dresses starting at $25

We also have LOTS of accessories on sale too- veils, headpieces, shoes, belts, and more from $19!

Call to schedule an appointment! We will NOT be taking walk-ins during our sale.

We cannot wait to help our brides find the dress of their dreams at a fabulous price!

Every sale item is FINAL SALE.

“Cash & Carry Only” - meaning you pay for your dress in full and bring it home with you! We will accept cash or credit/debit only.

Be sure to check out the “Sample Sale” Story Highlight on Instagram to see many of our amazing sale dresses!

Piera’s Bridal Couture is hosting our Spring 2021 Eve of Milady & Amalia Carrara Trunk Show. Starting Thursday, May 20th through Saturday, May 22nd! See a larger selection from Eve of Milady Boutique, Eve of Milady Couture, and Amalia Carrara gowns at Piera's for an exclusive high end shopping experience and special trunk show promotions! Call today to schedule your appointment!

Saturday & Sunday $50 appointment fee required

Piera’s Bridal is hosting our first ever Mother’s Day Sale!

Wednesday, May 5th - Friday, May 7th

We are excited to host our first sale exclusively for Mothers, Aunts, and Grandmothers of the bride/groom! We will have a large selection of our evening wear on sample sale and we will also have some new arrivals to share. We have a beautiful selection of gowns in all different styles and colors from sizes 4-26W.

By appointment - call to reserve your spot!

Save the date for our biggest sample sale of the year!! We will have our largest selection of bridal gowns and accessories on sale from Wednesday, December 3 - Saturday, December 5th.

• Bridal Gowns starting at $200

• Informal/simple bridal gowns from $50

• Veils starting at $50

• Headpieces starting at $15

• Bridal accessories: shoes, over skirts, boleros, bodysuits, belts, straps, jewelry and more!

We will be seeing brides by appointment only for dress and/or accessory shopping to be sure we are able to provide each bride with the full Piera’s Bridal experience as well as maintain our social distancing policies. We are still allowing each bride to bring 2 guests to help her say “YES”!

There will also be some special promotions so stay tuned on social media!!

Call to schedule your appointment! 586-566-7800